Chaplin PR | Public Relations


Chaplin PR|communication|marketing|social media| advertising|web management


Welcome to Chaplin PR

Chaplin PR is a specialist communications and marketing consultancy based in Cape Town comprising of skilled and dedicated PR/marketing professionals who are familiar with various industries and different facets of advertising, direct and social media marketing, web management and internal/external communications.

Relationships are built on trust and collaboration. Our market edge is our ability to deliver exceptional service and creative solutions to discerning clients with communications and marketing needs in South Africa.

Our mission is to help our clients achieve and exceed their communications and marketing goals by producing results that directly and positively impact on their business objectives.

Learn more

Dale Chaplin

Founder and Director

Chaplin PR founder has over 20 years of experience in public relations and marketing and is an Accredited in Public Relations Practitioner (APR) with PRISA

Kirsty Chaplin

Kirsty Chaplin

Marketing Assistant

A creative and passionate individual by nature who firmly believes in "following your dreams". She will be assisting with the YOUTH 100 Project, HC Varsity, and Route 56

Andre Engelbrecht

Andre Engelbrecht

Web Developer

Passionate web developer with an eye for detail. Ready to give 120% and provide the most user-friendly and accessible web solutions to the client


World Lyrical Dance Federation


Chaplin PR would like to thank all the companies, families and friends involved in sponsoring and supporting Kara to compete as part of the SA team in England by helping her to raise the funds.

Kara, a talented young lady, has qualified to be part of the South African team attending the World Lyrical Dance Federation Championships 2017 in England Stratford Upon Avon RSC Royal Shakespeare Theatre from the 22nd -30th July 2017.

This is a very prestigious competition and Kara is very proud to have been selected. Her hard work and dedication (as well as the amazing guidance she has received from her dance teacher, Sole Dalla from Dance Lab) has really paid off. Kara is a 13 year old aspiring dancer who will be competing in the under 16 division.

Congratulations to Kara. We are very proud of her for being placed second in the under 16 division of the Pre-World Championships 2017 Lyrical Warm Up Competition. Kara will be performing her first solo dance for South Africa in the main event on her birthday, the 28th of July. Make South Africa proud.


13 year old Kara needed to raise funds to compete as part of the SA team at the World Lyrical Dance Federation Championships in Stratford-upon-Avon RSC Royal Shakespeare Theatre in July 2017.
Thank you to all the sponsors, family and friends for helping her get to England to compete at the WLDF and achieve her dreams.

Youth 100 Project

In the spirit of igniting the potential in our youth, HC Varsity and Chaplin PR have come on board with the Youth 100 Project to assist the South African school leavers and unemployed youth. Our goal is to help those less fortunate to acheive their dreams of furthering their education and making a success of their lives.

Our Goal

HC Varsity is sponsoring 50% of the tuition fees for these youth who have been identified and selected by the Youth 100 Project. These individuals will benefit from an accredited skills programme or national qualification. The study areas that will currently add the greatest value to the students are Business, Finance, Educare, Computers (IT), Hospitality and Tourism.

Our Aim

Youth 100 Project are actively approaching corporates to come on board and sponsor between R1000 and R20000 annually towards the identified students 50% of the course fees. As a corporate, your sponsorship will be allocated towards paying the 50% value of the course fee. Full qualification certificates average +- R40 000 per annum and include all study material and examination fees.

Our Objective

The idea is also to pursue experiential learning opportunities and internships, through the network, for these students, who could in turn become a potential employee.

For more information contact Dale Chaplin on 081 565 9646, or See Youth 100 Project for further sponsorship details.

Our Services

We assist our clients from conceptualisation right through to implementation of marketing and communication strategies and plans.

Chaplin PR can operate on a project basis for short campaigns or on a retainer for long-term work. Fees are quoted upfront according to the anticipated volume of work, hours and resources required.

Comprehensive proposals and cost estimates for the work, are developed from the client brief. All terms and conditions of the service and payment terms are agreed upon at the outset. The implementation includes:

website/social media management/brand management
advertising for print and digital/social media
marketing budget management
press releases
special events

Our Versatile Approach

Our versatile approach gives us the flexibility to deploy the right blend of skills and knowledge required for our clients, from corporate brand building and media relations to product launches, issue management and special events.

Our particular strength and specialty lies in web/social media management, brand management, direct and social media marketing, media relations, events and advertising.

Marketing Strengths

Our skills and ability to help our clients achieve that all-important footprint in the marketplace is what makes Chaplin PR unique. No longer can clients rely on traditional marketing strategies.

Managing your website and social media marketing has become a crucial component of your marketing mix. We assist our clients from conceptualisation right through to implementation of marketing strategies and plans.

Media Strengths

We boast an excellent pedigree when it comes to accessing the media and generating coverage for our clients and have the skills and expertise in handling a broad range of PR activities.

Today, the management of reputation has rightly moved to the top of the corporate agenda and that is why it is essential to pick an agency you can trust to consistently deliver the right PR solutions for your business.

Measurable Results

Tracking your return on investment (ROI) has become a crucial measurable tool for any business. With our in-depth knowledge of web management and direct marketing (including social media and above and below the line advertising), Chaplin PR is able to help you measure and interpret your marketing spend and ROI.

With particular strength in the field of media relations and publicity, Chaplin PR establishes and maintains contact with editors and journalists and organises press conferences, press briefings and interviews for client spokespeople.

Chaplin PR researches, writes and distributes news stories to be published widely in many types of media. We also liaise with clients, their customers and target media to write and place exclusive features promoting client companies and their activities, products and services.

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Education is the most powerful weapon
which you can use to change the world.

Nelson Mandela Former president of South Africa

Life isn't about finding yourself
Life is about creating yourself

George Bernard Shaw Playwrite and Founder of the London School of Economics

The most important thing about communication Is hearing what isn't being said

Educator and Author

The secret of getting ahead
is getting started

Mark Twain Author and Humourist

Our Partners


'Ignite your Potential'

hc varsity


The holding company for
Chaplin PR

The HC Group

Our Headquarters

Chaplin PR Offices
1st Floor Giuliva House 47 Blaauwberg Road Table View 7441
P.O.Box 613 West Coast Village 7433
Cape Town
Western Cape
South Africa
Phone: (021) 556 8464
Fax: 086 731 9773

We'll do our best to get back to you within 6-8 working hours.